Halfway through the competition, the contestants would be directed backstage to change from T-shirts displaying advertisements for Du, a telecom sponsor, to shirts that displayed Western Union logos.
Ameritech, a telecoms company, sponsored the high-dive exhibition: daring divers plunged from great heights into the Ameritech tank below.
The telecom started sponsoring United in 2000 but decided to exercise a get-out clause after the club was taken over by billionaire Malcolm Glazer.
Telefonica, a Spanish telecoms company sponsoring the new project at the Reina Sofia, said in a statement that it is the first "full-scale health check" on the painting since 1998, when it was judged to be in a "very precarious condition".
OMG Digital has already partnered with Coca Cola, Huawei, KFC, Philips, Pringles, and several of Africa's largest telecoms, including MTN, on marketing campaigns and sponsored content.
The Guardian invited the technology and telecoms companies to respond to the allegation that they have sponsored a network devoted to "extreme" rightwing causes, but most either declined to comment or had not responded by the time of publication.
I can't imagine that many more punters are inclined to sign on to Orange's telecom services because they sponsor the Orange prize [which Shriver won in 2005].
Looking out from the airline-sponsored ride, across the water from the telecom-sponsored arena, you can also see a new glass building rendered in stealth-fighter geometry.
The Preserving Innovation in Telecom Act, introduced by Representative Pete Sessions, Republican of Texas, and the Broadband Investment and Consumer Choice Act, sponsored by Senator John Ensign, Republican of Nevada, would limit public services' ability to coexist with private providers.
So far, a proposal sponsored by the United States and Canada to restrict the debate in Dubai strictly to conventional telecoms has met with a modicum of success, despite stiff opposition from Russia plus some African and Middle-Eastern countries.
Several of the country's top companies had stalls in the vendors' show, suggesting they still believe there is serious money to be made, including telecoms firms such as Verizon, Samsung and Sprint, arms manufacturers like Sig Sauer, and even the ride-sharing service Uber which sponsored this year's Urban Shield.
