"This is a wake-up call for potential advertisers waiting for a tipping point for mobile media or for smartphones to reach the majority," said Don Kellogg, director of telecom research and insights at Nielsen.
Don Kellogg, director of telecom research and insights for Nielsen, said there were several reasons Apple did so well, the first of which was the the iPhone 4S, Apple's latest model of its smartphone.
"Maybe not the idea we'll ultimately go with," Brett Sikoff, the department's director of telecom franchises and special projects, said of that last suggestion, "but it certainly shows the creativity of the public".
In terms of regulatory vision, Reliance is perhaps the shrewdest," says Mahesh Uppal, a telecom policy expert and director of consulting firm Com First.
It looks like this will continue to grow over time: "Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing," Don Kellogg, director of telecom insights at Nielsen, noted in a statement.
Brian Potterill, PwC's director of telecoms strategy, now expects the UK's 4G auction will raise the high-end of his previous £2 billion to £4 billion estimate.
Raj Sivalingam, executive director of telecoms for techUK, the trade association for the tech sector, says: "The potential of the IoT, particularly in the enterprise environment, has been hugely debated but its impact is almost certainly still undervalued.
"Open source is one of the hottest topics in telecom today," says Intel marketing director Timothy Moynihan.
"We're also in discussion with a lot of the big telecom equipment providers," AGL executive director Dan Cauchy told me.
James Cantwell, managing director of the telecom group at Donaldson , Lufkin & Jenrette Internationalin London, thinks most of Europe's old state phone companies are vulnerable to takeovers.
He was a founding director of African mobile telecom firm MTN.
