He added that, in coming months, he would be "experimenting with new technology venues to communicate and engage the people".
Leveraging "Wintel technology, any venue or event promoter in the world with a computer is a potential TicketWeb client," the company declares.
The company will deliver the IT hardware required for the Games - including desktops, laptops, servers and storage technology across venues.
Moving beyond simple ticketing, the company also provides a customer relationship management toolkit and monitoring technologies for venues, in addition to getting people through the door.
"Our additional investment will be used to further enhance the Appetize technology platform, enabling venue operators to have increased data and analytics capabilities as well as inventory controls, which has consistently proven to drive significant revenue uplift".
(Rest assured, there are plans for high-end cooling technology at match venues or, alternatively, to hold the tournament in the winter).
Virtual environments (environments created with virtual reality technology) are novel venues for studying human behavior.
Rather than fighting an either-or battle against technology, live event venues are increasingly seeing the additive benefits of emerging technologies.
The firm with the unenviable task of integrating and co-ordinating all this IT and broadcasting technology across 11 venues at the Black Sea resort, is Atos, the European company that also provides services to the BBC.
With this new release, Google has optimized its technology for indoor venues, so accuracy should be much improved, as are the maps themselves.
