Convinced that a more personalized approach to high-end clients could beat the industry's standard marketing techniques, which rely heavily on computerized data with minimal personal contact, Mr. Varsano in January opened The Jet Business, a high-technology showroom near Hyde Park Corner in London.
(He's hoping to introduce more showroom technology, such as virtual mirrors).
While it's true that over a million households now have access to VR headsets, Vroom will be opening popups at malls to let users who don't have access to the expensive technology experience the virtual showroom.
The shop I'm going to manage will be a new idea in the digital world: There will be a mix of unknown, obscure gadgets, some clever products designed by nerds, a kind of a showroom about technology products, random digital services, exhibitions of digital artists, and an unthinkable game center.
Years of research and development–and, not inconsequentially, billions of dollars–have brought new and exciting vehicles and fuel-efficient technologies to dealer showrooms.
The technology behind this involves a showroom floor and robotic micro-warehouse, controlled by a central system that the smartphone and tablet apps communicate with.
The competition over a deal with Aloft, which has 130 hotels in the U.S., with plans for 100 more, not only offers a massive corporate sale, but the opportunity to use those hotel rooms as a showroom for the technology.
On Wednesday, Google issued its first statement on the matter, hinting that the barges are showrooms for new technology, which could include Glass.
In response, automakers like Cadillac and Toyota are starting to embrace technology that tries to take the showroom to the buyer.
Keim's 120,000-square-foot showroom uses the latest computer technology and software.
