Innovation, in terms of technologies and programmatic approaches, will be central to realizing the Global Plan's ambitious targets.
As Principal Deputy Assistant Secretary, Romm was in charge of all policy and technology analysis and programmatic development for the Office, which was then developing PEM fuel cells, microturbines, advanced cogeneration, superconductivity, building controls, photovoltaics and other renewables, biofuels, and hydrogen production and storage.
Advances in geo-targeting, geo-fencing and programmatic technology mean advertisers are now able to reach a consumer right down to the building they are in, and serve ads when and where they are most relevant to them.
Microsoft also announced an expansion of their partnership with the online advertising company AppNexus that would make the company Bing's exclusive programmatic technology and sales partner in ten of its European markets.
Because in the blink of an eye, we are going to find our industry at a place where television and the much-hyped Internet of Things will also be powered by data-driven programmatic technology and future Super Bowl ads are going to be as hyper-targeted and relevant as digital ads.
Candiotti joined the newspaper last year, where his team has been working to implement new ad technologies like real-time bidding and programmatic buying.
In this case, the focus in on ONE by AOL and its BrightRoll technology covering mobile, video, search, native and programmatic ads.
The rise of Grapeshot and its acquisition by Oracle speaks to a growing challenge in the area of adtech and corresponding marketing technology: while programmatic advertising has largely become the norm across the web, there are some unintended consequences from all that automation.
For AOL, the NewFront was more than a slate of new original video shows, it was an integrated offering of both media and technology with its programmatic platform, explains Jim Norton, Global Head, Media Sales at AOL in this inteview at the AOL NewFront.
At the same time, customers are also getting more comfortable with its technology and make more inventory available for programmatic ad buying.
