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As long as someone out there raises awareness that, in addition to factors like scalability and proprietary technologies, brand as an asset is a credible reason to consider a company a solid opportunity.
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Concentration of economic rent in intangible assets inside specific segments (design, application of new production technologies, brands, marketing).
There's so much stuff that needs connecting -- ideas, people, technologies, brands, customer service, product lines.
What is your favourite technology brand?
Which other technology brand do you ever see on bumper stickers?
Retailers Liberty and Selfridges returned after a one-year absence, as did technology brand Bose.
(Interbrand considers I.B.M., also in the top 10, a business services brand rather than a technology brand. With it included, six of the top 10 would be technology brands).
"I don't believe you can have a technology brand that doesn't come from the youth market today".
"The UK deserves a world class digital technology brand without dominance of the US and with a crucial ethical underpinning.
"Historically, Imax has been more of a technology brand than a consumer brand," says Richard L. Gelfond, chief executive of Imax in New York.
How far Apple is prepared go in repositioning itself as a luxury technology brand will be on view in San Francisco and on live stream across the world.
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