"The next generation of security features will raise the technology bar," Mr. Coventry said.
"Every time we do that, we raise the technology bar at the low-end," says High.
MediaQ wants to raise the technology bar so that its competitors have a tougher time outmuscling it.
By introducing the faster Celeron chips, Intel will squeeze the margins out of AMD's low-end chips and raise the technology bar.
The point is, if you are in the market for a digital camera, what are the qualities it should have if you assume that in the next few months the technology bar will be lifted another notch?
Too bad for young farmers seeking to break into agriculture--the land and technology bar has just been raised again.
Not too long ago, the principal players were defense contractors like the Grumman and Sperry Gyroscope, and companies like Symbol Technologies, the bar code innovator, and the Pall Corporation, which specializes in scientific filtration.
The company already has a relationship with Nextel Communications in which it provides application software for subscribers that use Symbol Technologies ' MSN20i bar code scanning attachment for Motorola iDEN phones.
Mr. Wright has developed Web technology for "Bar Karma," a series that will start early next year on Current TV, the fledgling cable channel co-founded by Al Gore.
Similar agreements are needed for internationally traded medicines, both to ensure that they are manufactured at high standards, and to harmonize new technologies like bar-coding to authenticate real medicines.
Symbol, which provides mobile computing technologies and bar-code products, said net earnings for the quarter that ended in June were $9 million, or 4 cents a share, lower than analysts' expectation of 6 cents a share, according to Reuters Research, a unit of the Reuters Group.
