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Technological rationalization has often been held as one of the defining characteristics of architectural modernism, as the engine of industrial modernity was fueled by a quantitative sense of Arbeitskraft through which labor power was rendered knowable, abstract, and exchangeable.
Thus, the disturbed individualization due to technological rationalization will be most probably followed by an increase of the options for individualization in employment.
Jorn was a member of the Situationist International, a loose organization of anarchists, Marxists and avant-garde artists who had become disillusioned not only with the promises of the increasing technological rationalization of everyday life under capitalism, but also the dogmatic responses of the anti-capitalist intelligentsia at the time.
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Deriding the romanticism of the environmental movement, which expresses fear and mistrust of technology, Brand suggested that environmentalists should warmly embrace technological progress and the rationalization of nature.
He has demonstrated the shortcomings of traditional theories of technology and argued for what he calls "democratic rationalization" where actors intervene in the technological design process to shape it toward their own ends.
Facebook's chief response to increasingly vigorous criticism is an engineer's rationalization: that it is a technological thing — a platform, not a medium.
Changing technological standards and trade patterns fostered port competition, traffic concentration, and network rationalization to such an extent that maritime networks and city-systems became gradually less overlapped at the global scale.
The rationalization?
Optimization vs. Rationalization.
It's a rationalization".
Alternatively, he tried rationalization.
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