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There may be something to gain from the study of technological ideologies.
This is difficult to assess because technological ideologies concern the passions of engineers and other technicians and, to our knowledge, these passions have been little studied hitherto.
Awareness of technological ideologies may make a difference when it comes to hire technical personnel and, most importantly, make it work sufficiently foolishly.
In principle we should expect technological ideologies to be subject to the same pros and cons of any other form of ideology, though a more optimistic stance may speculate that, since technological ideologies are more easily subject to performance measurement and falsification than other ideologies, they are also less liable to be turned into means for thought control.
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In particular, our empirical case suggested a novel interpretive framework for looking at the technology of foolishness, namely, that an ideology – in our case, a technological ideology – can be one of its driving forces.
It is not the unthinking worship of science, the materialistic, technological ideology that upset the Romantics and continues to upset their followers.
It trails in its wake not only the highly visible logos endlessly appliqued, stickered or hologrammed onto junk-food wrappers, mugs, T-shirts, pajamas, CD-ROM's, books, Game Boy cartridges, soundtracks, trading cards, Web sites and heaven knows what else, but also a language, an attitude, an ambience and a technological ideology.
This attitude, in our opinion, testifies of a creative, inventive and mind-opening usage of a technological ideology.
Because of deep beliefs motivating people to commit their lives in spite of substantial difficulties, we speak of a technological ideology.
The notion of technological ideology is possibly new, yet social movements such as free software should make us aware of their existence and importance for business.
In our case, a technological ideology based on distributed control was the engine prompting enthusiastic engineers to find novel usages for it.
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