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The generosity of Mr. Mosher's letting the characters exist so naturally, free of confining stereotypes and imposed conceits, is such that his use of a technological gimmick, involving a moving photographic portrait of Amanda's husband, feels intrusive.
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Technological gimmicks can never be a substitute for this.
Car companies could receive credit for using low-polluting air-conditioner refrigerants, building cars that can run mainly on biofuels, putting solar panels on cars to provide cooling power and other technological gimmicks.
He said that such technological gimmicks as multifunctional dashboard displays or voice-recognition systems won't make up for dull-looking vehicles.
The gimmick (or technological tour de force, depending on how you look at it) is that the whole thing was filmed in one uninterrupted shot.
And for those massive firms, he says, the practical realities of cloud computing make it more of a consumer-focused gimmick than a technological revolution.
Science becomes a gimmick--a technological toy that the hero uses to find evidence the criminal surely hoped was undetectable.
To date, Augmented Reality (AR) has been referred to as "the biggest technological advancement of our lifetime" by some, a mere "gimmick" by others or, worst yet, the next iteration of the QR code.
That such gimmicks have never translated to a practical reality is partly a matter of technological obstacles.
"It says a lot about council outsourcing – and the benefits-bashing agenda – that this pseudo-scientific gimmick is now making its way in through the back door," the group told The Guardian, describing VRA as "technological snake oil".
Gimmick novels.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com