The phrase "tech gimmick" is correct and usable in written English.
It can be used to describe a technology that is perceived as a novelty or a superficial feature rather than a substantive improvement.
Example: "While the new smartphone has some impressive features, many critics argue that the foldable screen is just a tech gimmick."
Alternatives: "technological novelty" or "tech fad."
Ms. Monte, the festival's artistic director, and Tom Gilroy, who directed this production, pegged their play to an intriguing high-tech gimmick: the ghost of Hamlet's father would appear as a digital projection, and the part would be played, on film, by Richard Harris, the acclaimed actor and the real-life father of Jared Harris, who plays Hamlet.
So rather than inflicting another expensive high-tech gimmick on affluent Americans whose health obsession borders on the neurotic, a company interested in genetics and public health should instead encourage everyone to ask loved ones a few simple questions.
For Rebecca Minkoff, however, the drones are a representation of the brand's vision rather than a high-tech gimmick to wow the crowd.
John Rozankowski took the board members to task for, in his view, valuing "high-tech gimmicks" over basic services.
The stairway will have lots of high-tech gimmicks, like electronic messages in the risers which you will see as you approach — this is a Diller Scofidio + Renfro production, after all — but that's just surface decoration.
Now comes the hard part: extending Apple's core audience with something more than a few highfalutin high-tech gimmicks.
After all, you could play Monopoly on your Atari if you wanted board games mixed in with your video games, and tech-led gimmicks have never been far from the board game shop (remember Dream Phone?) The difference now is that they're good.
"24" uses a real-time countdown gimmick and high-tech gadgetry as bait.
The NBA All-Star Game may be the go-to place for crowd-pleasing gimmicks, but for tech companies in Silicon Valley it's also an opportunity to experiment with new technologies that may define the future of entertainment.
Old school ravers and new age neophytes alike will appreciate a classic tech house performance without any gimmicks or cheap frills.
Indeed, tech has become an international marketing gimmick for Domino's.
