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The acquisition comes as a bit of a surprise given how young both companies (and the tech fitness space) are, but the consolidation should pave the way for ClassPass to plow its way into new markets.
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Though the sporting goods manufacturers and other organizations have no sales figures specifically for high-tech fitness equipment, these gadgets seem to be catching on with exercisers, many of whom are getting in shape with specific goals in mind like training for an event, losing weight or lowering blood pressure.
Lara Lewington tests out new devices to help people suffering from diabetes or high blood pressure and tries out a hi-tech fitness regime.
For Walmsley, the future of tech and fitness is about results and experiences.
Podcaster, Tech, USAF Veteran, Group Fitness Instructor, Former MMA Competitor.
Thankfully, user experience designers and manufacturers Tangram Factory have devised the Smart Rope, a high tech "active fitness wearable" with embedded LEDs that keep track of your data by lighting up the air in front of you.
There are lessons here for the next generation of fitness tech products.
My experience – and desperately hopeful that I'm not alone – is a reminder that the current generation of fitness tech is just a step in the right direction.
AllTrails was founded by Russell Cook, who recently left to launch another fitness tech startup called FitOn.
And consumer use of wearable fitness tech is just the tip of the iceberg.
The majority of recent venture funding for non-wearable fitness tech has gone toward consumer fitness tracking platforms like MyFitnessPal or Strava.
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