Although interactive art is the core of the Ars mission, Ars also has supported more commercial areas of high-tech creativity, including computer animation.
The Great British Hack-Off will be a festival of tech and creativity to address these issues.
We are campaigning for a more diverse technology workforce - only 17% of jobs are held by women - and that will only come as the links between tech and creativity are strengthened.
"Berlin is a really exciting place to be right now, with an amazing confluence of tech and creativity that hasn't been seen in Silicon Valley for 10-20 years now.
"I think where it's helpful is when you have depth of tech talent, creativity, an interest in creating companies but an as yet only partially developed entrepreneurial culture," he says when asked why a model like EF is needed outside Silicon Valley.
It could be an anomaly, or perhaps caused by the continual splitting of award categories; there are now also Creative Data Lions and Innovation Lions to cover "data and tech-led creativity".
Here's a quick virtual tour of all the tech-inspired creativity you missed in Seoul.
The success of Decode: Digital Design Sensations for example at the V&A earlier this year, that onedotzero co-curated, showed the value and interest in this area that manages to merge hi-tech with creativity and in a lot of respects, playfulness.
