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Corporate tech buyers "are smart folks," he said.
That doesn't surprise Mr. Stern, who doesn't see young tech buyers as having the sophistication to care about buildings (though, it must be said, they may have refined tastes in the subtle design touches of the latest smartphones).
For years, Palm has stood by, gnashing its teeth and losing market share, as corporate tech buyers lived and breathed the credo, "Nobody ever got fired for buying Microsoft". So maybe, thought Palm, it could join that party by offering its much-admired Treo phone with Microsoft inside.
Tech buyers are fed up with lengthy lists of multiple vendors providing niche solutions.
Government tech buyers can't specify particular processor brands when it comes to big computer contracts.
They're very smart tech buyers: growth-at-a-reasonable price guys, meaning that they don't pay up for earnings.
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Groupon's management also was concerned that Yahoo's business prospects might ultimately hurt the company, and that a stronger tech buyer like Google would give it a competitive edge against potential rivals like Facebook.
The methodology is based on 550 respondents recruited from IDG publications including CIO, Computerworld, CSO, InfoWorld, ITworld and Network World tech buyer audiences.
This is seen in M&A activity, with non-tech buyers accounting for 23% of tech deals in 2016.
Capstone's turbines piled up in the warehouses of distributors such as Cinergy, Sumitomo and others as high-tech buyers went bust.
And it's hard to say how the Hudson River Park's maritime playground, which Mr. Lansill called "high tech," influenced buyers' calculations.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com