You may well be the target of the latest marketing ploy.The producers of "The Big Tease", a film that opened in America on January 28th, invited hundreds of hairdressers to watch previews of their film in New York, Los Angeles, San Francisco and London.
As much a missed opportunity as a terrible tease, the film stars André Benjamin and Antwan A. Patton, better known as André 3000 and Big Boi of the hip-hop group OutKast, playing lifelong friends living and sometimes singing in Depression-era Georgia.
Woollen expounds upon the purpose of trailers, saying they should be "about information, and they should be provocative, and it's really about teasing a film".
It involves something called the Kragle (one of several word teases the film employs), the infamous Piece of Resistance and the Special, a mysterious master builder who will save the world.
Back in May, Moore teased the film by tweeting a clip from a 1998 interview on Roseanne Barr's talk show featuring both him and Trump, where Trump calls Moore's doc Roger & Me "terrific".
And we're often staying put so as not to miss a possible extra scene or a tease to other films in a franchise.
Each film is released on YouTube but can be bought on Steam by viewers who want more of the rich worlds these short films tease.
However, patches of it are so ludicrously hammy it plays like one of those unbearably corny fake films teased at the beginning of Tropic Thunder.
Marc Foster's shivery domestic drama "Everything Put Together" is a tease of a film that up until its final moments leads you to believe it's something it's not.
Greg Foster, the chairman and president of Imax Filmed Entertainment, said he was not aware of any contemporary movie promotion that had gone quite so far in making an event out of a film tease.
Dr Keith M. Johnston from UEA's school of Art, Media and American Studies, said: "The key message to trailer producers is that audiences want to be excited and teased about forthcoming films, to be emotionally engaged without feeling pummelled by excessive narrative revelation".
