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Tetley, for example, the most popular tea brand in the UK, is also the fastest-growing green tea brand.
The research firm Datamonitor estimates it is the sixth-largest tea brand in the world now.
This innovation has undoubtedly helped PG Tips become the UK's number-one tea brand.
Now the dream is to eventually become the leading RTD (ready to drink) tea brand in the world.
PG Tips was the first major UK tea brand to be Rainforest Alliance Certified™, meaning workers earn a fair wage.
Unilever has already had a positive experience bringing sustainability to its Lipton tea brand in Western Europe.
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In the UK tea brands have spent millions of pounds diversifying into new green tea ranges.
"It beggars belief that the giant tea brands can justify these poverty wages.
"Lots of tea brands talk about their expertise or the origins of the tea or tea being comforting," Ms. Zuber said.
Le Palais des Thés' experience has been similar to that of other luxury tea brands, as well as specialty retailers.
Detox teas have had a huge boost in popularity this year, in part thanks to vast swatches of reality TV stars plugging various tea brands on their Instagram accounts.
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