Three agencies are part of the Publicis Groupe: Frankel in Chicago, the lead agency on the account, for assignments including promotions and online ads; Publicis Dialog in Chicago, for public relations; and Saatchi & Saatchi in New York, for creative tasks, research and media planning and buying.
Hill, Holliday is among several agencies on the CVS roster that handle tasks like creative and media services.
Appreciative Inquiry Project Development: a group activity to be developed throughout the course, with the delivery of 3 intermediate tasks and a final media product (a video or audio in English for publication on the Internet).
Chrysler Group rivals like General Motors have also been consolidating creative and media tasks.
The Sports Authority, Englewood, Colo., selected DeVito/Verdi, New York, to handle tasks like advertising, promotions and media.
American Eagle Outfitters, Warrendale, Pa., said it had begun a review to hire its first worldwide agency of record, to handle tasks like creative development and media services for both traditional and digital media.
New West, based in Louisville, has brought in Fitzgerald, an agency based in Atlanta and owned by the Interpublic Group of Companies, to work on tasks like brand development and media planning and buying.
And the DaimlerChrysler Group in Auburn Hills, Mich., part of DaimlerChrysler A. G., is considering the consolidation of creative and media tasks for all Chrysler, Dodge, Jeep and corporate ads -- with an annual budget of $1.8 billion -- at units of either the Omnicom Group or True North Communications.
I need to be honest, up until about a month ago I was entirely unaware of netbooks, itty-bitty computers designed primarily for web and media tasks.
