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Recent examples that I enjoyed include philosopher John Armstrong's In Search of Civilization: Remaking a Tarnished Idea, which offers a refreshing defence of the idea of civilisation, and Helen Small's The value of the humanities, which provides an exploration for the reasons we study humanities within an historical context.
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CRISES have a way of getting people to reassess tarnished ideas.
That experience tarnished the idea of free-market capitalism in Russia and undermined its program to move toward a market economy.
"The Al Qaeda in Iraq brand," Mr. Bergen said, "is horribly tarnished," reflecting the idea that terrorism, at heart, is a campaign for consumer loyalty.
Sort of tarnishes the idea a bit, doesn't it?
"Purists say that marathons have been tarnished and watered down and the idea is it's a race, and if you're not running every mile as hard as you can, you're dishonoring the tradition," Mr. Willey said.
As an idea, "better together" has been rather tarnished by political association.
The idea of employee stock ownership was tarnished with the fall of Enron and United Airlines.
"It's like the idea of the romcom has become slightly tarnished by some films," adds Pegg.
The idea that the state fostered audacity and individualism tarnished quickly, as Didion realised the degree to which the landscape around her had been shaped by federal grants and corporate ownership.
Quite aside from the ethics of it all, how did the notion of repairing Uber's tarnished public image by declaring war on journalists ever seem remotely like a good idea to anyone?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com