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But unless they play fair, the proponents of behavioural targeting risk ruining a promising new idea.
Education campaigns targeting risk behavior may reduce malaria risk, but economic development is a more important intervention.
In addition, risk perceptions are as variable within a single city as they are between states, highlighting the importance of sociodemographic factors in driving people's views as well as the importance of targeting risk communication and management to local contexts.
We're better at treating people who've had a heart attack or a stroke so that they don't end up seriously disabled, but in terms of preventing those primary health events from happening, by targeting risk factors like obesity, we're not doing enough.
That is exactly why the IRS is targeting risk pools, which is that it allows the IRS to take down many captives at the same time without trying to one-off challenge them through auits.
It is clear that as disparities between high and low income countries continue to grow with regard to child pedestrian injuries, our goal should be to develop prevention strategies targeting risk factors relevant to a developing world context.
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Intuit spends its cash on high-yield opportunities, targeting risk-adjusted returns of 15-20 percent, generally.
We found that risk-tested patients were more likely than their comparison group counterparts to return for follow-up visits, be monitored for relevant risk factors, and receive prescription medications targeting risk-factor comparison.
An example of a successfully targeted risk management project in northern Canada103 illustrates the potential benefits of this approach.
It said: Lloyds presented a target to achieve around £2.5bn of pretax profit by 2015 on £125bn of targeted risk weighted assets.
There was no reduction in accidents because there had been no change in the drivers' "target risk".
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