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At Facebook's scale, behavioral targeting doesn't just reflect our behavior, it actually influences it.
While piping in advertisers and targeting doesn't sound revolutionary, it just needs to be better than what's out there.
Judge Sue Robinson declared that even under the most malicious interpretation of Google's actions, litigants can't complain about being victims, because ad targeting doesn't cause actual harm.
The lack of detailed analytics might be the real Achilles heel, and limited targeting doesn't make the price tag any easier to justify.
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Will Feltus, a Republican specialist in voter targeting, does not.
Some of the people Rincon was targeting didn't actually owe money to anyone.
"Target does not sell firearms or ammunition," Molly Snyder, a Target spokeswoman, told HuffPost by email.
It is to Scott's credit that "Target" does not shy from those facts.
You don't want to be targeted, don't share information on Facebook.
He says while the audience might like it - those targeted do not.
Sounds like a trusty target, doesn't it?
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CEO of Professional Science Editing for Scientists @ prosciediting.com