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Thus a constrained estimate of initial participation is 10% (n = 1,136 of n = 11,019 targeted mail recipients).
A lower percentage of those recruited through targeted mail out later withdrew from the study (10.6% {n = 173/1629} vs. 16.3% {n = 112/688, targeted mail out vs. other recruitment methods, respectively; p < 0.001).
The recruitment strategies can be grouped into six categories: 1. Doctor/ Health Professional referral2. Club presentation 3. Church/Club newsletter 4. 'Word of mouth' 5. Media (newspaper/radio) 6. Targeted mail outs Statistics were collected on method of recruitment through standardised questioning at initial contact with the potential participant.
Next there is targeted mail, which is delivered through the normal postal system.
Countrywide Financial, one of the most aggressive companies in the selling of subprime loans during the housing boom, says it sent out between six million and eight million pieces of targeted mail a month between 2004 and 2006.
It brought in a political mail specialist from Washington, Malchow Schlackman Hoppey & Cooper, which produced 30 pieces of targeted mail, including one that pictured a mailbox and the words "Use the Power!" "Two thousand two was not a good year to be a Democrat," said Chris Cooper, a partner in the firm, referring to the tide of support for President Bush after Sept. 11, 2001.
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In April, its research showed that many consumers tried to resist the lure of credit cards "but were eventually worn down by continual marketing", especially when companies sent them targeted mailing shots pre-approving them for cards.
A total of 70% of all participants were recruited as a result of targeted mail-out.
This was largely due to the success of a targeted mail-out.
Television advertising provides universal reach, but should be supplemented by health professional referrals and targeted mail-out information to recruit participants to the intensive GHS coaching program.
These included encouraging positive word of mouth, fostering strong links with community groups and distributing printed materials in a range of ways including within school newsletters, targeted mail-outs and posting in community venues.
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