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Studies have shown that ads are more effective — that is, they're more likely to translate into Web site visits and purchases — when they're targeted like this.
"But it's disgusting we can be targeted like that".
"Never before have female health workers been targeted like this in Pakistan.
Several of those biometric identifiers are traditional law enforcement ones, like fingerprints; others are exceptionally targeted, like DNA.
A modest tax that is narrowly targeted, like the UK's, does not seem to cause much harm; but the revenue is modest.
Genetic testing has been targeted like this until recently, but as techniques improve and get cheaper, anyone will be able to have a whole range of genes tested.
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"It's difficult to target like a surgery.
Those sites can send Google additional hints for use in ad targeting, like ZIP codes.
This kind of thinking is what defines the difference between targeting like a marketer and targeting like a publicist.
This is a tournament that the kid targets like Woods once targeted it.
Targeting like this was tried in the 2014 campaign by Democratic-backing organizations.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com