The favorite formats used by attackers are PDF (targeting Adobe Reader), Flash (targeting Adobe Flash Player), and Microsoft Office files [1, 2].
So Adobe consolidated the line down to five core products — Adobe Analytics, Adobe Target, Adobe Experience Manager, Adobe Media Optimizer, and yes, Adobe Social, which launched last fall.
In terms of financial targets, Adobe remained cautious due to the recent earthquake and tsunami in Japan.
The biggest one is a new interface for Adobe Marketing Cloud, the company's suite of products that includes Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, and Adobe Media Optimizer.
Cyber attacks are all over the news, and it seems like no one is immune — Home Depot, Target, Adobe and eBay included.
Spinnaker 1.0 launched last July, so it's not the newest kid on the block, but the service is slowly but surely gaining momentum now, with users that include Target, Adobe, Daimler and Capital One, as well as a growing ecosystem of vendors who support it.
While there are a number of businesses out there that work on A-B testing for apps and sites (Mixpanel and Optimizely being two), he says that there is really only one big competitor in this area targeting publishers, Adobe Target. .
"This partnership offering gives customers another choice in the market and is targeted towards the traditional Adobe – Microsoft buyer," he said.
Target, eBay, Adobe, Valve software, Sony and many, many other firms both big and small have all been hit too.
Adobe has always been targeted to professional users, not mobile users who are amateurs," say Su.
