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Both ads are part of a broad effort by the campaign to target swing voters in about a dozen battleground states.
Labour may wish to take note of Umunna's impression with other parties' supporters, if they hope to target swing seats at the next election.
At Mr Romney's campaign headquarters in Boston recently, senior aides told your correspondent that their target swing voter was a married, middle-class, middle-aged woman who voted for Mr Obama in 2008.
When George W Bush ran for re-election in 2004, the target swing voter moved from a soccer mom to a security mom: a wider group of women who preferred Bush over Kerry on issues of terrorism in the first presidential election after 9/11.
Dr Fox thinks that rather than a single national campaign, there will be a series of running battles in dozens of constituencies in which the ability to target swing voters with the right messages will be crucial.Dr Fox's claims about a pro-Labour bias in the polls are largely specious reputable polls all take account of differential turnout.
In 2008, Conservative Party strategists identified four archetypes based on TV programmes to help the party target swing voters.
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Democratic activists say their target swing-voter is an educated professional who is worried about rising college fees and health-care costs.For Mr Kerry to succeed, these swing-voters must vote overwhelmingly Democratic.
Let the target to pass before you mount the gun onto the line of the target, swinging the gun along its line of travel.
The Republicans in the United States have long targeted swing voters on non-economic issues, including the pretence that their party was somehow "tougher" on foreign policy.
Their trade associations have targeted swing states like Ohio, Colorado, Virginia and Pennsylvania, where there are established operations like coal mines or fast-growing new efforts, like fields where natural gas is extracted through hydraulic fracturing, a technique that could face new restrictions from regulators.
Lucia said the group aims to reach at least a million young voters in the next week.
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