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Your Target jeans?
At twenty, at Dartmouth, maybe, you're sitting in a dormitory room at 1 A.M. sharing Chinese food with two kids wearing flip-flops and Target jeans; twenty-five years later, one of those kids is running a multibillion-dollar tech company and the other is chairing a Senate subcommittee.
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Well, we'll see who has the last laugh, Kathy Lee, when I walk out of here with a cool two mil in my Target-purchased jeans.
Jeans, jeans, and more jeans.
For example, when a default commercial for Honda cars targeted towards 40-year-old males with a $50,000-$50,000-$75,000income appears during a sit-com might, Gracenote replaces it to show a young woman an ad for Levi's jeans targeted to 18 to 35-year-old females with a $35,000 to $50,000 annual income.
He is dressed in an expensive blue Italian suit and pink shirt, not his usual jeans from Target and untucked polo shirt, because he is a regular now on CNBC.
Life among the "lifers" soon brought on what Ms. Zeva terms "a severe case of depression," during which she "wore the same Sarah Lawrence hoodie with a pair of dark-wash Abercrombie & Fitch skinny jeans and Target moccasins" for months.
I wore light gray BDG skinny jeans, a white Target camisole and a flowy white Alice & Olivia top with sequins and gray beads all over it.
The gist of the scenario was that the president is just another "real American," to use Trent Lott's phrase, wearing jeans, shopping at Target and chopping wood -- and not to be confused with those fancy-pants multimillionaires of the sort educated at Andover, Yale and Harvard.
"What we heard from nearly all of [these women] was that they dreaded shopping for new jeans," said Mark Tritton, Target's executive vice president and chief merchandising officer.
It may seem like jeans are the real target of my disdain here, but really it's just pants in general.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com