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Discover Ludwig"target group" is a correct and usable phrase in written English.
You could use it to refer to a specific segment of a population that has been identified as the focus of a research study, marketing campaign, or other similar effort. For example, "The marketing team has identified young adults as the target group for our new product campaign."
Dictionary
target group
noun
The primary group of people that something, usually an advertising campaign, is aimed at appealing to.
synonyms
Exact(59)
That ends up on the web -- and with one click, I'm in the target group.
"This is my target group.
Only the target group changes.
This research is experimental with target group.
Is that the Tories' target group these days?
The target group was students, probably 8 to 28.
952.226-73 Energrouplicertification group certification.
Now the company has a new target group: the grandparents.
"Target group: U.S. policy makers," a progress report reads.
This research is a experimental study with target group.
Similar(1)
Communication means were adapted to each target-group.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com