With respect to deal flow generation, some strategies call for an industry-centric approach, where you are targeting certain industries, or a location-centric approach, where you are targeting certain geographies.
You can also target by geography and platform (like desktop or mobile).
For advertisers, they can target by geography, brand of car, or problem.
Adtile will allow advertisers to advertise in apps in a specific topic or vertical, and they can also target by geography.
Targeting different geographies and demographics, Walmart has made big bets like its $3 billion acquisition of Jet.com; expanding its own new delivery services, and payment and return methods; as well as running pilots with various third parties like Postmates and DoorDash.
On Election Day 2008, voters could get video clips on their laptops and cellphones from Beyoncé, Bruce Springsteen or the Dixie Chicks — targeted by geography or demographics — urging them to vote, and telling them where to do it.
GENWI then brings together the two at runtime and distributes the content across devices, while delivering content targeted by geography, usage patterns or interest.
Because PSafe is entirely free, the company generates revenue by recommending apps and games to their users, offering targeting by geography, cell phone make and model, age and gender.
By joining the consortium, the papers will be able to supplement the advertising they sell to local clients mostly display ads in the papers and on their Web sites with expensive ads targeted by geography and user behavior on Yahoo!'s collection of heavily-trafficked Web sites.
You need to exaggerate what you want ad viewers to do -- sign up for your hopscotch contest, test drive a Vespa, download your Indian restaurant finder app etc. Use some form of targeting -- geography, interest or demographic to ensure the right people see your ad.
Snow has targeted very different geographies to its rival, though.
