While big companies such as Google and Adobe have image-processing technology that can pull off many of the same feats, Magic Pony says it targets "desktop, mobile and web", and has demonstrated some of its systems running on video, live.
You can no longer succeed by targeting desktop users exclusively.
Micron recently announced its latest family of consumer-class solid state drives, targeting desktop and mobile form factors, dubbed the M600.
The second video ad offering, targeting desktop users only, sees brands able to sponsor a video ad break on desktop with what Spotify is calling a "Video Takeover".
Yandex today is launching its own Internet browser, and it is also launching its first app store — with the former targeting desktop users and the latter a move to extend its position in the mobile market.
Equally, there is a case to be made for mobile also being used to lift performance on desktop: TBG also found that targeting desktop and mobile News Feed ads together gave an even better performance, with CTRs of 1.468%.
Facebook is one of the best places to advertise because they provide detailed analytics, massive global reach, hyper-targeting (desktop, mobile, and partner sites), real conversion tracking, and awareness that users in your circle might also like a post.
Co-founder and Chief Product Officer Projjol Banerjea told me that while there's "decent data" available for online advertisers targeting desktop users, things are shakier on the mobile side: "The majority of data available in the market tends to be fairly poor quality".
Faced with the financial downturn, corporate IT managers are shying away from new technology and opting for the tried and true, says Vernon Turner, an analyst at IDC.Meanwhile, competition from other technologies such as Intel's new 3GIO, which is targeted at desktop and low-end servers threatens Infiniband's glory.
The crew continues to target Microsoft Windows desktops, though.
