For example, the microbus rider is said to have a "Ph.D. in Biology, University of Wisconsin (1988)," placing him (or her) somewhere in the late-30's age-wise, at the upper end of Spencer Stuart's target demographic group.
Real Simple's target demographic group -- mostly working mothers in their 30's and 40's who are fairly affluent and, for the most part, college-educated -- happens to match up neatly with AOL's family-oriented approach, Mr. Sareyan noted.
Tyson termed its other primary target demographic group "today's Cleavers," a four-person household with young children and a mother who is not confident in the kitchen and is frazzled because her young children's active lives tend to sap her energy.
While there may be universal elements to improving clinical research recruitment, reports of successful recruitment strategies for non-intervention studies are often directed at the particular target demographic group, for example: African American Elders [ 5], palliative care patients and their carers [ 6], adolescent mothers [ 7] and individuals from minority groups [ 8].
Hulu does not sell advertising on specific shows or networks; rather, it targets demographic groups.
Digital television is often compared to publishing: channels will be sliced into wafer-thin thematic slivers, each backed by advertising to the narrowly targeted demographic groups they supply.
Nissan typically buys Facebook advertisements that target particular demographic groups, like men age 30 to 35, Mr. Reuter said.
Facebook's social graph and profile data, for instance, is now the product it sells to advertisers who target anonymized demographic groups based on things like age, education, location, and more.
Companies are using technology to literally market to individual consumers, rather than to target vague demographic groups.
