There's nothing watered-down about the Peter Pilotto for Target collaboration.
Hitting the Racks There's actually another Target collaboration before 3.1 Phillip Lim drops in September: Orla Kiely for Belkin is a range of cheery protective gear for iPhones and iPads, like a pink floral phone case ($39.99).
Proenza Schouler's contract, according to executives familiar with the deal, approached seven figures, but its Target collaboration inspired other young designers to break the traditional industry taboo of crossing over into mass.
And, with everything priced between $30 and $150 (similar to its sold-out 2006 Target collaboration), customers can afford the luxury of changing their home décor as often as they change their mood and clothes.
And while their mainline – whirled with embroidery and digitised lace and sported by the likes of Kristen Stewart, Miranda Kerr and Emma Watson – may have a couture price to match that quality, with the poppy, print-plastered Target collaboration, we can all have a piece of the Pilotto pie.
When you agreed to the Go International collaboration, did you worry that a Target collaboration might somehow devalue that?
