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In the model (see Figure 1), behavioural intention is the most proximal determinant of the target behaviour.
Three mediating variables – Attitude Toward the Behaviour, Subjective Norm and Perceived Behavioural Control – combine to influence a person's intentions toward the target behaviour.
The study found the question technique had a greater effect when a time frame was not provided for the target behaviour.
ATB refers one's personal pull towards particular target behaviour.
In addition, according to the normative conflict model, an individual might deviate because the target behaviour may serve for the group benefit.
This leads to high scrap rates and in addition, the real performance of the produced components may differ from the target behaviour of the initially designed CAD model.
Similar(5)
One item assessed intention ("I intend to use [target behaviour]", scored strongly disagree [ 1] to strongly agree [ 7]).
One item assessed attitude ("Using [target behaviour] would be good", scored strongly disagree [ 1] to strongly agree [ 7]).
Three items assessed intention for each behaviour (e.g. "I intend to [target behaviour]").
Two items for each behaviour measured group norm (e.g. "Most other mothers that I know [target behaviour]").
Two items for each behaviour measured PBC (e.g. "It is mostly up to me whether I [target behaviour]").
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com