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(The target age range is 6 months to 7 years).
Such programmes enjoyed appeal well beyond the artificial target age range.
The online retailer sells to 2.6 million shoppers every month - mostly in their target age range of 16-34.
But while I enjoyed its low-key, lo-fi invention, it seems oddly pitched and lacking in wonder for its target age range.
The approach was embodied in a carefully-designed storytelling Making kit called the Maker Theater, and two Maker workshops for children in the target age range.
Breege O'Donoghue, Primark's group director of business development and new markets, who at 71 is slightly out of the stores target age range, is wearing a "blue three-piece ensemble" which she said cost $50.
(The target age range is 6 months to 7 years). Unlike clubs, these disco gatherings often feature diaper-changing stations, and unlike playgrounds, they usually have snacks and bars open for adults.
Paramount said the ad was likely to have appeared on the Daily Mail website because it had a high proportion of visitors within the target age range and that visitors to the website were identified from their online user profile as being aged over 15.
But for their target age range they're sure to be a hit.
Most apps are for children aged three to five, though SmarTots' target age range is as wide as two to seven.
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Being a fair march north of Splish's target age-range, I have to confess the app's loopy effects end up triggering something closer to motion sickness/vertigo/puking up for me.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com