"Every member of the Syndicate has been tapped for something and every Ogilvy North America office has used the Syndicate," Mr. Boyko said, for clients that included Ford Motor, I.B.M., Seagram and Sears, Roebuck, "so from our point of view this has been resoundingly positive".
It's because at the end of the day you need to tap into them for something".
The promise is that you'll be able to tap on a cash-register terminal to pay for something; tap against an NFC-enabled bus shelter ad to download promotional goodies; tap two phones together to transfer a photo or address; and tap against a Bluetooth speaker to "pair" it with the phone.
She's every forgotten housewife, recreated in monumental proportions and waiting for something to tap her hidden magnificence.
That's true to a point, but becoming a part of users' daily lives would greatly aid in the awareness needed for something like Tap Tags, TecTiles, or Android Beam (Samsung's S Beam), for example, to really take off.
When you tap your card to pay for something, a device number is relayed to the merchant along with a dynamic security code.
Short of that, you can settle for something already on tap; the vast array of fragrances includes Fleurissimo, created for Grace Kelly's nuptials, and Green Irish Tweed, made for Cary Grant but also favored by Elvis Presley ($70 per ounce).
Tibby Schlegel, Helen's brother, savors contrapuntal niceties; Fräulein Mosebach identifies emblems of Germanness; Aunt Juley waits for something she can tap her foot to; Helen dreamily pictures "a goblin walking quietly over the universe, from end to end".
Generally speaking, when you hear a mournful folk melody played on a violin as the lights go down at the theater, it is wise to set aside any expectations of frothy pleasures — debonair quipping, pratfalling, tap-dancing chorus girls — and prepare for something more somber.
I hadn't had any formal acting training or anything, I was just working off my instincts, and I tapped into something for me that was like, "Oh, my God, maybe I am an actress.
