"tapping the popularity" is a grammatically correct and commonly used phrase in written English.
It means to take advantage of something's widespread acceptance or popularity for one's own gain. It is often used in marketing or business contexts. Example: The company's new advertising campaign focuses on tapping the popularity of social media influencers to reach a larger audience.
While wrestling fans lined up in a snowstorm for a chance to get the Rock's autograph, Robert Griese, one of the owners of WWF New York, said his 610-seat restaurant would go a step beyond other theme restaurants, tapping the popularity of professional wrestling and providing live entertainment, television broadcasts, World Wrestling Federation T-shirts and dolls, a nightclub and good food.
As Google looks to further integrate with a typical user's lifestyle, tapping the popularity (and potential) of GIFs is something that will be important down the line.
This year some clever folks have tapped the popularity of online wish lists to create a Web version of that old seasonal favorite, Secret Santa (thinkblank.com/santa/).com/santa/
Celia Cruz and Tito Puente, two legendary Latin musicians, may not have had superpowers, but an artist from Williamsburg, Brooklyn, plans to tap the popularity of comic book heroes to celebrate the significance of these and other figures in the cultural history of East Harlem.
Coke said Wednesday that it was planning a joint promotion with San Diego-based MusicMatch Inc., becoming the fifth beverage company seeking to fizz up its brands with a partnership that taps the popularity of online music.
Food critics also say Michelin succeeded in tapping the enormous popularity here of French brands.
Tapping into the popularity of abstinence challenges, the H2Only encouraged players to drink only water (as well as eating food) for two weeks, from 27 May – 10 June.
While Mixi's stock languishes, the company has plans to turn Monster Strike into an eSports game to tap the growing popularity of sports-based games.
This year, he taps into the popularity of the game Angry Birds.
Kleiner is hoping to tap into the popularity of the Apple iPhone, whose owners have already downloaded 60 million applications from Apple's App Store.
The addition to Virgin's entertainment lineup taps into the popularity of yoga and meditation, Ms. Gauna said, but is also a reflection of the current travel climate.
