This year some clever folks have tapped the popularity of online wish lists to create a Web version of that old seasonal favorite, Secret Santa (thinkblank.com/santa/).com/santa/
While wrestling fans lined up in a snowstorm for a chance to get the Rock's autograph, Robert Griese, one of the owners of WWF New York, said his 610-seat restaurant would go a step beyond other theme restaurants, tapping the popularity of professional wrestling and providing live entertainment, television broadcasts, World Wrestling Federation T-shirts and dolls, a nightclub and good food.
As Google looks to further integrate with a typical user's lifestyle, tapping the popularity (and potential) of GIFs is something that will be important down the line.
Coke said Wednesday that it was planning a joint promotion with San Diego-based MusicMatch Inc., becoming the fifth beverage company seeking to fizz up its brands with a partnership that taps the popularity of online music.
While Mixi's stock languishes, the company has plans to turn Monster Strike into an eSports game to tap the growing popularity of sports-based games.
Kleiner is hoping to tap into the popularity of the Apple iPhone, whose owners have already downloaded 60 million applications from Apple's App Store.
In June, Ms. Lopez, a judge on "Idol," split from husband Mr. Anthony, calling into question the future of their joint-venture TV show, designed to tap into the popularity of "Idol" for the Latin audience.
Their flaw-free dance moves also tap into the popularity of shows like "So You Think You Can Dance" and the resurfacing of the '90s Vogue-ball aesthetic in New York's underground night life.
She is also trying to tap into the popularity of President Obama by embracing his record, and she is dispatching former President Bill Clinton here on Friday for the second time in two weeks — after insisting for months that she was not running for a third term for either man.
Microsoft has released a next-word predicting keyboard as an iOS app as it seeks to tap into the popularity of Apple's mobile ecosystem in the hopes of expanding its influence in the mobile productivity space.
