"tap the demand" is a grammatically correct phrase that can be used in written English.
It means to access or utilize the existing need or desire for something. Example: The new restaurant was able to tap the demand for healthy, organic food in the neighborhood, attracting a large number of customers.
Some universities have long specialized in such distance education, but now more homegrown Asian institutions are seeking to tap the demand for higher education in underserved areas.
But organic sales still account for only about 3percentt of the total milk market, so marketers see an opportunity to tap the demand for organic milk by simply eliminating the hormone.
And there are other larger companies looking to tap the demand for these kinds of simpler tools, like Atlassian's Stride and Microsoft's Teams.
Lately it has shown interest in tapping the demand for social networking after seeing that Rupert Murdoch's News Corp, which last year bought MySpace, is looking for a way into the Chinese market.
Citigroup wants to tap the growing demand for services that will help companies do more business over the Internet.
The acquisition of Danamon is an effort by DBS to tap the growing demand for banking services in Indonesia, one of Asia's fastest growing economies.
The Intel Corporation plans to begin selling its own brand of machines for Internet access later this year as it seeks to tap the increasing demand for online equipment, software and services.
A British private equity firm is following Facebook into the Swedish sub-Arctic, building a data centre aiming to tap the growing demand for energy-hungry computing capacity in the cloud.
Toshiba says they want to tap the growing demand for Blu-ray recorders in Japan with their new line-up.
And in the broader secure comms market, time will tell if Symphony can tap the growing demand faster than a crowded list of competitors.
Only then can American firms truly tap the immense demand arising from emerging markets around the world and innovate and grow at home.
