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While the ability to check into a location using mobile applications like Foursquare or Facebook Places is not new, marketers are increasingly looking for ways to turn that activity into tangible sales.
And they've consistently benefited from those kinds of decisions over the past decade with real, tangible sales and repeat business.
In some ways, this debate raises a more philosophical marketing question: What's more important, improving the long-term brand of your company, or driving immediate, tangible sales results for your business?
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Michelin said it expected "tangible" increases in sales and operating margin in 2007, and it would aim to achieve a 10% operating margin by 2010.
Michelin said that it expected "tangible" increases in sales and operating margin in 2007, and that it would aim to achieve a 10% operating margin by 2010.
There are lots of great lessons for entrepreneurs to learn from watching the BMW versus Tesla battle since cars are so tangible and manufacturer sales tactics are so transparent.
These can include business deals with other companies, the sale of tangible assets like equipment, and the sale of intangible assets like copyrights and trademarks.
This year's much larger Kuwaiti request for the loss of less tangible things like thwarted sales ran into technical objections from France, which requested a delay to have its own experts review the claim.
Mr. Bossidy and Mr. Welch had sounded the same themes -- Six Sigma quality control; growing services instead of tangible products; Web-enabled sales, service and back-office operations; and a financial discipline that enabled the company to meet or exceed earnings estimates every quarter.
87.4% of the people in the China has access to a computer while sales of "tangible" newspaper and magazine are painfully stagnant.
Neither Apple nor Google have solved that for themselves (charging 30% and funding losses this way while limiting your publishers isn't "solving" the problem, and will not work for tangible goods and offline sales).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com