Marketing today touches all aspects of a business, creating a complete brand experience, from start to end, that did not exist before in the capacity it does today especially in companies whose products or services are not tangible or sold on store shelves.
In his speeches and on campus, Washington stressed the importance of tangible things that changed slowly or not at all: how to plant vegetables, how to make a mattress, how to use a toothbrush (he was obsessed with toothbrushes).
Although individuals may have explicit biases, implicit biases are not tangible or tied to rational thought.
Both inside and outside the law many actions are regarded as wrongful whether or not they cause tangible harm.
All this is pretty cool, but also potentially frustrating if you are a manufacturer, retailer or anyone else who is manufacturing or selling a tangible product: not everyone has the resources of an IKEA to create digital inventory like this.
Most of the products in Trump's constellation of bad business endeavors are not exactly tangible or resellable.
Superhot's high concept – "time only moves when you move" – is perhaps not as tangible or immediately provocative as the top line of Speed, but in this seemingly endless era of rote first-person shooters, it's just as exciting.
