The approaches our respondents say work best are part of what is driving tangible business outcomes in the mobile advertising space.
Direct-touch interface users had higher levels of anticipated satisfaction, were more likely to mention tangible attributes as driving their decisions, and rated instinct as more important in the choice process than their mouse-using counterparts.
Paul Michelman: So, Ben and Ben, is there a risk that those of us who do believe in the power of sports analytics and especially those who are in the profession, credit even these tangible examples of analytics driving change and performance, do they give those things too much credit in the overall picture of success?
In some ways, this debate raises a more philosophical marketing question: What's more important, improving the long-term brand of your company, or driving immediate, tangible sales results for your business?
Accordingly, an improved understanding of the molecular events driving this phenotype would have tangible therapeutic implications.
The Supercharger, Tesla's name for a proposed nationwide network of electric-car filling stations, outlines the most tangible blueprint so far of petroleum-free driving in the United States.
Imagine if you got rewarded every time you rode your bike instead of driving, or if you could received a tangible benefit whenever you made a greener choice.
Afghans complain that the most visible sign of foreign aid is aid workers driving spotless land-cruisers in Kabul, not tangible improvements in the life of the local people.
It's no easy task, and even physicists who realize that all matter boils down to invisible clouds of probability still go to work driving a car, which behaves like a normal tangible object, not a cloud.
They'll point out that thousands of Wikipedia "volunteers" essentially work on the site full-time, driving its success — but that while they get nothing tangible for their efforts, WMF bankrolls its employees' cooking classes, massages and gym memberships.
