To many people it is a solid, "real" asset, unlike those complex pieces of paper that flighty financial markets spend all their time trading.But that very tangibility can lead to reckless speculation.
Tangibility may be more important than we suspect in determining which long-term investments households make and which they pass up.
Writing for Fast Company Mark Wilson has pointed out that the new cards have "permeated most of Google's biggest products", becoming "the company's new voice for data, imbued with a seemingly effortless tangibility that seems to scale to any interface on any hardware".
Like urban beekeepers, hip knitters and other icons of the D.I.Y. renaissance, they appreciate tangibility, the object-ness of things.
"Sometimes the lack of tangibility can be distressing for people," Plouffe told me.
Aside from the convenience of having records made by a local plant — his label saves on shipping costs by picking up orders — Mr. Cale prefers having his music on vinyl because, he said, fans like the tangibility of a 12-inch album.
A good chunk of the exhibition's appeal is its tangibility, an increasingly precious commodity in an era of virtual consumption.
Both want to keep the memory of the Holocaust alive through interaction, imparting a sense of tangibility on to events rapidly passing from eyewitness testimony.
I would say we were most interested in capturing not beauty but the materiality of that place- the surface, the texture, the tangibility of a place that was destroyed by something invisible.
From our ducks and chickens, I learned to be close to the ground and grub about in the vast and small tangibility of life.
Maybe they need the tangibility offered by a target; it is easier to plan a run chase.
