Security officials talk of "proactive deterrence", saying any future response would no longer be proportionate, but rather punitive enough to dissuade the Kim Jong-il regime in Pyongyang from making further attacks.
Or of his son, looking very scared, talking about "proactive action".
I've learned about positive self-talk, and proactive self-care, and that I need a long walk or run every day to feel my best.
And in the buildings sector, Philippe Delpech, COO of UTC Building & Industrial Systems, talked about "proactive" energy efficiency, moving from basics like better insulation and the installation of LEDs to the use of smart energy-management systems that can transform how energy is used in buildings.
It also highlights the "stark contrast" between the EHRC's approach and that of the Financial Services Authority, whose chief executive talked of being "proactive and reactive" on the issue of equality, saying "when firms do not adjust their behaviours they can expect tough sanctions from the FSA".
Many of them talked about being proactive on wards and seeking opportunities to meet personal learning goals.
"But neighbors should be proactive, should talk about what's happened and should purposely try and push things back to where they were".
Jaclyn of Two Little Birds Planning says to be proactive and talk through the details with their family ahead of time.
He talked with gusto about "proactive urethane," the "maximum coefficient of traction" and something called a "flared ball track".
[The society] have been really proactive in talking with us to avoid the issue in the future and we really appreciate the continued support and professionalism of the police".
"I've been running the numbers for several of our contracts looking at what's going to happen when health care kicks in next year," she said, adding that she had been proactive about talking to clients about how her prices could be affected.
