As the FT's editor, Lionel Barber, revealed in a Guardian interview in February, fastFT is composed of "short, sharp takes on market-breaking news or market developments".
Of course, Mr. Bogle wields a wicked pen, as when he takes on marketing efforts by free-spending rivals that he says resemble "white sale ads that would do Bloomingdale's credit".
"This deal represents a steep change for Scottish and Newcastle, as they are moving into emerging market territory and taking on market leadership in Russia," said Brian Gallagher of Gartmore Investment Management, which owns some Scottish and Newcastle shares.
"We have learned so much about what it takes for entrepreneurs to take on markets where traditional aid has fallen short," she said.
Dennis Publishing will this week make its first foray into the free magazine market launching a health and fitness title that will take on market leader Men's Health.
Oddly enough, Jacobs and Brinker are money management partners, despite their different takes on market timing.
Unable to shell out for advertising, Blakely took on marketing and p.r.
How do they get ready to take on market share and to grow faster as the recovery takes hold?
Online concert-ticket seller Songkick has helped major artists such as Adele sell passes directly to fans and thwart scalpers in an effort to take on market leader Ticketmaster.
Check out our slideshow below to see 11 more memorable tech ads, and read Ad Age's full interview with McKenna -- which includes his take on marketing startups, Apple's "antennagate" uproar, and the Steve Jobs biography -- right here.
