The company is doing a home page takeover on NYTimes.com on Monday.
The current television commercial for the $5,000-a- week-for-life sweepstakes will also be available for viewing during the home page takeover.
The campaign will kick off with a front page takeover, and the ads will then be featured across the Guardian's network front, travel, lifestyle, tech and culture verticals.
It may take its time, but Helmut Kohl's government is wary of trying a new mount.Two giants of the Ruhr, Thyssen and Krupp, were this week negotiating a steel merger, rather than pounding each other in a takeover war (see page), because the appeal for consensus had calmed things down.
He noted that businesses constantly ask for more attention-grabbing video ad units closer to a home page takeover than a simple news feed story.
Instead, media outlets will sell the premium ads themselves with the home page takeover ads selling for, say, $100,000 and banner ads for $30 per thousand impressions and send what's left over to Rubicon.
By creating more high-impact, stand-out solutions, such as page takeovers, which grab the attention of every user, the publisher can present a point of difference to their exchange-traded inventory.
"These are all results much to be desired, and counter the perception in some quarters that the public and the educators do not see any improvement as a result of the takeover," the 89-page study said.
They wanted flashing banners, home page takeovers, and standardized ad unit sizes so they could hawk their wares the same way they did elsewhere on the web.
Glam now has full suite of ad solutions that can be built using the Glam Apps Platform custom advertorials, full page takeovers, influential outreach, video, and applications and widgets for brand engagement.
