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On the one hand, Delta's stock could take off, given its low price and lack of other near-term catalysts.
"We believe that Oracle is well positioned as the shift toward Internet-based applications begins to take off, given that its competitors are behind on their efforts," says BancBoston Robertson Stephens analyst Marshall Senk.
One surprising finding is that Yahoo!'s free photo service has been comparatively slow to take off, given that the company has a built-in market with the portal's 120 million users and a strategic partnership with Shutterfly, the much-hyped e-photo company chaired by Silicon Valley entrepreneur extraordinaire Jim Clark.
Logitech sure thinks this networked audio thing is a trend that will take off, given its recent acquisition of Slim Devices, which would be a great name for a geeky card shark, but is also a network music player company that emphasizes audio quality over pesky things like price.
Evidence-based ethics is the newest empirical approach to bioethics inquiry, and while this method is still underdeveloped and the growing body of literature still small, there is good reason to expect this approach to really "take off" given the currency of "evidence based" approaches in so many professional disciplines.
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This frame, now called the browser, made the Web take off, giving a puppet theater to programmers with many different obsessions.
Help telemedicine take off, giving doctors and patients easier ways to interact at lower cost than in traditional office visits. .
But it wasn't long before skills took off (given the era, read: Wives got better in the kitchen), salaries blossomed and, no surprise, a spirit of friendly competition took over and meals became a bit fancier.
As inflation ignited and farmland values rose, the Deere dealership took off, giving the Offutts both a steady stream of cash flow and a source of cheap equipment.
If the story takes off, give yourself a good pat on the back, and just relax until the time comes when you have to pay the animators and actors!
"The women we have work really hard and it's a pleasure to see how they take off once given the opportunity.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com