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Small, costly details of tailoring mark the brand.
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Old-world tailors marked suit patterns in chalk, guided by the dut-dut-dut of ancient Singer sewing machines.
K-Tel used this one-two-three punch to sell products like its foldable omelette pan, Betty Ann's Tailor-Marker (for home seamstresses), and the Record Selector.
It's a process that involves first making a paper pattern that the tailor marks up for details, such as button holes and trouser cuffs; and then, for particularly difficult fits, creating a sample suit from scrap fabric.
Although the exhibition hits the high points of couture, like the austere tailoring that marked fashion in the '40s and the spacey creations of Courrèges and Cardin in the '60s, the selection feels very precise.
He strikes deep yet includes delicious fun (I loved the dismissal of a woman as having had "a long history in the haystack"), and there are moments of breathtaking beauty: "This life is but a tailor's mark in chalk./ This line of dust on cloth, this slash for a sleeve/ is what is left of our endeavour now".
Using pins or tailors chalk, mark the line you would like for your trousers to have.
Capes and great coats, often in double-faced materials, had a tailoring authority that marks this family owned brand.
Use pins or tailors chalk to mark the center line.
Across the Americas, cultures tailored their calendars to mark the movements of the sun, moon and stars.
Use tailor's chalk to mark certain areas.
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CEO of Professional Science Editing for Scientists @ prosciediting.com