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Tailoring content to user preferences potentially compromises online research.
BBC executives were also warned in the report that the corporation's youth content must conform to editorial guidelines while tailoring content to the young.
The difficulty arises with third-party cookies, which are used to track activity and recognise frequent and returning visitors, to optimise advertising, or improve the user experience by tailoring content or offers, based on that cookie's history.
By offering cheaper packages than its satellite-based rivals and tailoring content to appeal to local markets, GTV hopes to sign up millions of customers over the next few years.
But they do so in a beautiful way, custom tailoring content within the app for that band.
This method is not intended to be prescriptive, but to provide a simple model for tailoring content to the unique educational models that exist throughout the world.
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That makes it easier to tailor content and new services to their interests.
"We can surpass radio's golden age," said Hugh Panero, the president of XM. "We'll be able to tailor content in ways people wouldn't dream of".
Digital revenues benefited from the launch of FTSmartMatch, which automatically generates tailored content from the user while they are reading FT news stories.
RealNetworks also tailors content on its home page to viewers in different countries, without compelling users to designate where they live.
Drowning out noise will only get better when the software companies realise meaningful engagement requires time and curation and when the software itself can truly tailor content to our needs; current attempts are too crude.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com