By analysing "basket data", supermarkets can tailor promotions to particular customers' preferences.
It aims to tackle the £680 a year of food wasted by households, and includes selling food in smaller sizes in its convenience stores, and tailoring promotions away from goods with shorter shelf lives.
to examine the informal approaches taken by midwives and other antenatal staff to adapt health communication to the needs of their patients, as well as their perception of the barriers faced when trying to provide tailored health promotion.
However, ethnic communities present cultural barriers, requiring tailored health promotion interventions, whose effectiveness remains uncertain.
The number and quality of tailored health promotion activities should also be increased in this period.
In the current study, we attempted to counteract these risks by combining a physical health check with face-to-face advice and tailored health promotion via the Internet.
Computer-tailoring has the ability to reach large audiences at a relatively low cost [ 17] and tailored health promotion information is found to be more cost-effective compared to usual care [ 18] and motivational interviewing [ 19].
We would suggest that both programmes need to identify and assess culturally appropriate interventions to reduce these observed differences, including provision of tailored health promotion materials for certain South Asian subgroups.
Ethnic communities include a high concentration of at-risk individuals, and present cultural barriers to the uptake of stroke awareness messages, requiring community-based and culturally tailored health promotion interventions [ 31, 32].
Nevertheless, existing data regarding domain-specific correlates of physical activity, useful for tailoring health promotion strategies, are still insufficient.
