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Data-driven campaign techniques like microtargeting — using data mining to deliver a tailored message to a specific subgroup of the electorate — cannot change the fundamentals of an election or make an unlikable candidate suddenly likable.
Similar(59)
It enables campaign supremos to target tailored messages at precisely the right voters.
Advertisers might also be interested in sending specifically tailored messages to users who have signed up for these services when they walk into their store.
Aside from the cost savings, tailored messages to consumers can also highlight specific product attributes that a particular consumer typically seeks, like "organic" or "environmentally friendly," he said.
Advertising themes get tested and changed as strategists hunt frantically for the right appeals, and get-out-the-vote teams target wavering voters with tailored messages.
That allows more careful targeting of specific groups of voters with tailored messages: housewives via daytime soaps and cooking shows, for example, or Hispanics via Spanish-language channels.
We need to send tailored messages and we would like to have a single view of each customer across on and offline platforms.
Users can also receive tailored messages from Nissan via the gadget.
That offered further clues about political and environmental leanings, and allowed Saint to craft tailored messages.
It supported scheduling tasks and triggered tailored messaging for late and non-responders.
The ability to design tailored messages for specific listeners is an important aspect of human communication.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com