The new licence is designed to redistribute some of the revenue generated by agencies selling tailored feeds of their content – the NLA estimates that companies like Newsnow make a combined annual revenue of £10m, of which the NLA's shareholders wants 10%.
Leveraging their enormous audiences, vast troves of user data and state-of-the-art targeting algorithms, they're creating master applications to deliver carefully tailored feeds to serve everyone's individual information and entertainment needs.
That is, how do we squeeze one more pig per litter out of a sow (gestation stalls and farrowing crates), how do we decrease the amount of grain it takes to put on one pound of flesh (antibiotics and closely tailored feed rations), how do we best distribute fixed costs (close confinement), how do we best decrease labor costs (slatted concrete floors, close confinement, and automation)?
No ability to edit or tailor your feeds to focus on specific subjects, only the option to fully mute those who are extra keen on faving and liking content.
The other important piece of this is that people who are new to Twitter will see an option to tailor their feeds based on the sites they're visiting from twitter, accompanied by a "learn more" link, whereas current users will find a "personalization" section added to their account settings.
Vicinity, a company based in Palo Alto, Calif., feeds tailored maps and driving directions, upon request and on the fly, to any other Web site that summons them.
And the trouble is, Mippin's business model – monetising RSS feeds tailored specifically for mobile by sharing revenue with publishers – could have a real up-hill battle getting anywhere.
The advent of Google (and then Facebook) pushed both early Internet portals further toward irrelevance as one Google's search algorithm prevailed and Facebook a new method for browsing online — replacing monolithic portals with personalized feeds tailored to the tastes of social networking peers.
For news, we have Twitter and RSS feeds, tailored to a user's preference; for TV, we have DVR, Hulu, and YouTube; for music, we have iTunes, Pandora, and Spotify -- but where will our teachers find the channel to sift through unlimited, ever-adapting content?
The ones who rarely tweet but use the service as a permanent and tailored news feed are simply ignored.
The feature could let Facebook users tailor their feeds to very specific purposes rather than a mix of everyone they've friended or followed.
