Its formula: Track precisely what people buy and are interested in, use that information to help tailor book content and then target the pitch.
Publishers have already had some experience tailoring book jackets for the digital world, since so many people now buy even their print copies online.
And more than 100 libraries in the region subscribe to a company called Next Reads that sends patrons e-mail messages that tailor book suggestions according to their interests, taking a page from Amazon.com.
Language barriers force her to tailor her book collection to readers who may be in seventh grade but still read at a second-grade level.
Agents are trying to appeal to as broad a spectrum as possible; they're not tailoring a book for a specific press.
They are deeply personal and a person can tailor their book to their own experiences.
He rummaged through the collections at the Metropolitan Museum of Art and the Brooklyn Museum and studied old magazines catalogs and tailoring books.
In the digital age, however, that influence has diminished as technological advances have made it possible for publishers to tailor books to individual states.
Ultimately the group hopes to publish versions of the oil-contracts book tailored to each country, supplementing the wikis.
And so does giving someone with specialist interests — wine, say, or cats or history — a book tailored to their preference.
to explore the issue in a new book tailored to divinity students, A Handbook on Faith and Money.
